movie marketing

Is the Hype Real? Why I’m Not Boarding the James Gunn ‘Superman’ Hype Train

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Hey everyone! Let’s talk about the big blue boy scout. Or rather, the elephant in the room that’s wearing a red cape. For months, the internet has been buzzing with electrifying excitement for James Gunn’s new Superman movie. The trailers drop, the fans go wild, and the box office predictions start flying. It’s supposed to … Read more

How to Train Your Dragon Soars: A Deep Dive into the Remake’s Box Office Triumph and a Shifting Hollywood Landscape

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The box office is a battlefield, and this past weekend, a familiar dragon soared above the competition, breathing new fire into a contentious Hollywood trend. The live-action remake of How to Train Your Dragon didn’t just debut at number one; it roared, posting an estimated $83.7 million opening that outperformed even the most optimistic projections. … Read more