Alpha Cardiac & Medical Center, a pioneering institution dedicated to providing cutting-edge cardiovascular care in Ethiopia, is seeking a dynamic and driven Marketing Specialist to join our growing team. Since our inception in July 2016, founded by two dedicated cardiologists, we have been relentlessly pursuing our mission to become the leading cardiovascular care provider in Ethiopia and the wider region. We are committed to delivering the highest standards of patient care and constantly expanding our capabilities to meet the evolving needs of our community. This is a pivotal moment in our journey, and we are looking for an individual who is passionate about healthcare, possesses a strong marketing acumen, and is eager to contribute to a meaningful mission.
The Marketing Specialist will play a crucial role in shaping and executing our marketing strategies, driving patient engagement, and elevating our brand presence within the Ethiopian healthcare landscape. We are embarking on an ambitious expansion plan, aiming to transform into a comprehensive cardiac and medical center, open branches both domestically and internationally, and establish training centers of excellence in cardiology. This role offers a unique opportunity to be a key contributor to this transformative period, working closely with our leadership team to define our marketing vision and bring it to life. You will be instrumental in communicating our commitment to exceptional care, fostering strong relationships with patients and partners, and ensuring that our services reach those who need them most.
This position provides an opportunity to contribute significantly to the growth and impact of a vital healthcare organization. We are looking for someone who is not only skilled in marketing principles but also deeply understands the importance of accessible, high-quality cardiovascular care. The ideal candidate will be adept at crafting compelling narratives, leveraging digital platforms, and building strong community relationships to support our mission. At Alpha Cardiac & Medical Center, you’ll be working in a supportive environment where your contributions are valued and your professional growth is encouraged. If you are seeking a challenging and rewarding opportunity to make a difference in the lives of others, we encourage you to apply.
Position: Marketer
The Marketing Specialist is responsible for developing and implementing marketing strategies to promote Alpha Cardiac & Medical Center’s services and enhance its brand reputation. This role encompasses a wide range of activities, from market research and analysis to content creation and campaign management. The ideal candidate will be a creative thinker, a strategic planner, and an effective communicator with a passion for healthcare.
Key responsibilities include conducting market research to identify target audiences and market trends, developing and executing marketing campaigns across various channels (including digital, print, and community outreach), creating compelling marketing materials such as brochures, website content, and social media posts, managing the company’s website and social media presence, monitoring and analyzing campaign performance to identify areas for improvement, collaborating with internal teams to ensure consistent messaging and branding, and building relationships with key stakeholders, including patients, partners, and the media. Furthermore, the Marketer will contribute to the development of the annual marketing budget and ensure that all marketing activities are aligned with the overall business objectives. The role demands a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously.
The selected individual will also be responsible for tracking and reporting on key performance indicators (KPIs) to measure the effectiveness of marketing efforts and demonstrate return on investment (ROI). They will stay abreast of the latest marketing trends and technologies, continuously seeking new and innovative ways to reach target audiences and improve marketing performance. The position requires a strong understanding of the Ethiopian market, including cultural nuances and communication preferences. Fluency in Amharic and English is essential. Finally, the Marketer will adhere to ethical marketing practices and ensure that all marketing activities comply with relevant regulations and guidelines.
Qualification
Candidates should hold a Bachelor’s or Master’s degree in Marketing or a closely related field. While formal education is valued, individuals with demonstrably exceptional marketing skills and a proven track record of success will also be considered, even if their educational background is outside the traditional marketing discipline. Prior experience or background in the medical field, such as experience as a Medical Doctor (MD), a Master of Public Health (MPH) professional, or a registered nurse, is considered a significant advantage, reflecting an understanding of the healthcare landscape and the specific needs of patients.
A thorough understanding of marketing principles and best practices is crucial, including experience in market research, branding, digital marketing, and campaign management. The ideal candidate will have a strong analytical aptitude and the ability to interpret data to inform marketing decisions. Excellent communication and interpersonal skills are essential, as the role involves collaborating with various stakeholders and representing Alpha Cardiac & Medical Center to the public. Proficiency in Microsoft Office Suite and various marketing software and platforms is expected. A demonstrated ability to work independently and as part of a team is also required. The successful candidate must be a self-starter, highly motivated, and capable of managing multiple projects simultaneously.
Candidates are expected to showcase their marketing acumen with concrete examples of successful campaigns or initiatives they have led or contributed to. This could include demonstrating how they increased brand awareness, generated leads, or improved customer engagement. They should also be prepared to discuss their understanding of the Ethiopian healthcare market and how they would tailor marketing strategies to resonate with the local population. The ability to adapt to changing market conditions and embrace new technologies is also highly valued. Ultimately, we are seeking a passionate and results-oriented marketing professional who is committed to contributing to the success of Alpha Cardiac & Medical Center.
Place of Work
The position is based at Alpha Cardiac & Medical Center, conveniently located in Addis Ababa, Megenagna, near Lem Hotel. This central location offers easy access for both employees and patients.
Salary
The salary for this position is negotiable and will be commensurate with experience and qualifications. Alpha Cardiac & Medical Center offers a competitive compensation package, including benefits.
How to Apply
Interested and qualified candidates are invited to submit their Curriculum Vitae (CV) and academic credentials in person or via mail.
Application Address:
Alpha Cardiac & Medical Center
Megenagna, around Lem Hotel
Addis Ababa, Ethiopia
Telephone:
0951919191 / 0940060708
Email:
alphacsc16@gmail.com
Deadline for Application: March 28, 2025